Yegor Creed went on a date with the most-most. Yegor creed went on a date with the most Pure Skin of the Russian Federation Yegor creed sings
Valentine's Day and March 8 - the period when girls especially take care of their appearance, they want attention and admiration. Clean skin is undoubtedly a guarantee of self-confidence. Garnier Pure Skin helps every girl to feel this confidence, start #cleanface and gives a personal congratulations from Egor Creed.
Especially for the holidays, an application with augmented reality was created, with the help of which any girl can watch on the screen of her smartphone or tablet how Egor sings and dances only for her. To do this, you need to enter your name and select a singer's song, put the Pure Skin 3-in-1 product on any surface (table, sofa, book, surfboard), point the camera at the product and voila: Yegor Creed sings and dances around tube just for you. Those who share the created unique video with Egor will leave a review about the product and score the most a large number of likes will win a surprise from Creed.
“Thanks to Garnier Russia, we are very inspired by their desire to make unusual and interesting projects. In this campaign, we managed to combine the incredible abilities of our celebrity and magical properties innovative product with a non-standard reception for the beauty category,” says Anton Zimin, executive creative director of Publicis Russia
Publicis Russia developed the idea of this campaign and the mechanics of the application, added a new tag to the already created video, and shot a digital video. The Hungry Boys agency was involved in the programming of the application and website cleankozha.rf.
“This is not the first time our and the whole team teamwork with Yegor Creed, in which the results speak for themselves. Our main task was to make the interaction between Yegor and the target audience as effective as possible, which we managed to achieve,” says Marat Arutyunov, art director at the Clear Skin project.
Recall that the campaign is aimed at promoting the Pure Skin product line from Garnier.
"The name of the campaign is 'Start life with clean face”is the appeal of the brand and Yegor Creed to girls who are faced with facial skin problems, are dissatisfied with themselves and sometimes feel insecure. Self-confidence makes every girl more beautiful and stronger, and Clear Skin makes it even easier,” adds Eleonora Okumush, Group Brand Manager at Garnier.
Garnier Pure Skin products not only effectively eliminate imperfections, but also free from complexes, thereby providing an opportunity to believe in yourself and start new life#cleanface.
The composition of the creative team:
General Director - Dmitry Barashkov
Group Brand Manager - Eleonora Okumush
Brand Manager - Anastasia Dulskaya
Agency Publicis Russia
Executive Creative Director - Anton Zimin
Group head art director - Nikolai Belov
Group head copywriter - Andrey Yarynych
Art director - Vadim Skorobogaty
Copywriter - Anastasia Borovik
Group Account Director - Ekaterina Ponomarenko
Account Manager - Natalia Ilyicheva
Producer: Natalya Sklyarova
Agency Hungry Boys
Art director - Marat Arutyunov
Copywriter - Mikhail Sinelshchikov
Good afternoon:))
Naturally, I watch TV. And now more and more often I came across an advertisement with the famous song "The Most Most" Garnier 3 in 1. He was very desperately advertised by Yegor Creed, the favorite of all girls. And so, after a sad experience from the same Garnier, I decided to go for advertising.
I have been looking for this product in the store. My skin was in a disgusting state (all covered in red pimples of various sizes ... brrr ...), and there was a week left until the moment when I should be on top.
My skin is combination. Basically the T-zone with a greasy sheen (and now still in pimples). What do I like about this tool and why do I recommend it?
Yes, I liked everything!
Firstly, it does its job well as a cleansing gel. After it, there is no dryness, tightness, peeling. I didn't even have to use extra cream. After I tried to wipe my face with lotion, the disk remained in an absolutely clean state.
2. Pleasant scrubbing effect. Not to say that this is a light scrub. It cleanses the pores very well, and the particles are very noticeable.
3. The presence of clay in the composition helps to apply the gel like a mask. And use sparingly. I have a small strip on my face. Plus, I noticed that after a few applications, my skin tone became smoother and more pleasant.
4. I liked the smell. Although it is very similar to lotion with salicylic acid(by the way, it is included in the composition). However, it is not as pronounced.
By the way, the remedy for 3 days saved me from hated acne. Maybe I will buy it more than once and I advise you))
16-year-old Polina Larina admitted that she was very worried before meeting with the star. Due to anxiety, the girl woke up at five in the morning to start preparing for a date. Until the last moment, the beauty did not believe that Yegor had chosen her and admitted that when she was recording the video, she could not imagine that she would go to the capital.
“I mentally prepared. It's hard that Yegor is a famous person and you need to present yourself very well. I came with my mother. From the date, I expected new emotions and communication, after all, it’s nice to chat with a famous person. I didn't think I would win at all. I accidentally found the competition. I went to the page to the actor Alexei Vorobyov (and he often plays dates) and thought: “Maybe Yegor will someday arrange something like that.” Three weeks later, he became the face of Garnier and they arranged a joint competition, ”said Polina.
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According to the guys, the date went well: they met in a cafe in the capital, talked, laughed and took a few selfies.
Cosmo, taking advantage of the moment, decided to find out from Yegor how to win the heart of a handsome man and what mistakes a girl makes at the beginning of a relationship.
First of all, Egor draws attention to the eyes
No matter how trite it may be said, but the eyes are the mirror of the soul. This is perhaps the only thing that will never lie. According to them, you can even understand how much a girl has developed intelligence.
The girl must be decent
A girl has to take care of herself. Approximately and decently behave. She must be without bad habits and do not use obscene words. Alcohol and cigarettes are not acceptable for a girl. I will never be with this one. This should be the person with whom you are not ashamed in any situation. Do not be ashamed to come to friends with her. She should support any topic and be my friend, get along with my parents. She must be a decent girl that my parents will admire: her education, sense of humor, her confidence, support, attentiveness, housekeeping.
Egor listens to the opinion of parents
I listen to the opinion of my parents, because these are the very people who never wish anything bad. These are the people who, first of all, think about you, and not about themselves. We are the most important character for them, for which they live.
To win a man's heart, you have to be yourself
You need to be yourself. And that's all. Do not put on any masks and do not try to seem like someone. Don't try to be better, just be yourself. People are looking for zest, trying to excel. It's not necessary - you have to be yourself and that's it.
The project is aimed at ensuring that every girl can gain self-confidence and believe that she is “the best”. The large-scale integrated campaign includes TV and digital commercials with a new interpretation of one of the singer's most famous hits, interactive competitive activation, PR support and pre-buzz as part of the Muzeon Park event in Moscow, layouts and banners in the press and on the Internet with using innovative non-standard digital tools, activation at points of sale, sampling.
The campaign is aimed at promoting the Pure Skin product line from Garnier. The name of the campaign “Start life with a clean face” is an appeal of the brand and Yegor Creed to girls who face skin problems, are dissatisfied with themselves and sometimes feel insecure. In a TV commercial directed by Giles Laval Wilson, Yegor Creed encourages girls to start life with a clean face.
Ilya Olenev, creative directorPublicisRussia: "Start life with a clean face" - a great integrated campaign with a lot of content. And great content for this target audience is perhaps the most realistic tool in modern communications, so there is no doubt about the success of the campaign.”
Diana Kurbatova, Senior Brand Manager at Garnier:“The Clean Start Life Campaign was created to promote the Garnier Clean Skin line and, above all, Clean Skin 3 in 1, a category-leading product that combines a cleansing gel, scrub and mask at the same time. . As part of the campaign, we wanted to engage our audience in communication with the brand. Judging by the first reaction of the audience, it succeeded. We achieved our goal largely thanks to right choice face of the brand. Yegor Creed, being the voice of the younger generation, is the best fit for the role of the main facilitator of the interactive story built around the brand.”
Konstantin Kupriyanov, creative directorHungryboys: « In my opinion, this campaign is most appropriate for Russian market, and it's great that the final creative actually came from the client. And I really like how our colleagues from Publicis, under the leadership of Ilya Olenev, took up the implementation of this project and saturated it with their vision. I have great respect for Ilya's work and his creativity and I am convinced that this campaign will bring commercial success to the Garnier brand and the love of young girls and boys.
Any modern campaign cannot do without the Internet, and of course, this campaign will not be an exception. And HungryBoys, as the digital agency of the Garnier brand, will do their best to contribute to the success of this campaign. It so happened that the team working on the project is passionate about the work of the hero Yegor Creed, and is working on the project, as it seems, with triple inspiration.
Yegor Creed, singer, official face of Garnier Pure Skin:“I became the face of the Start Life Fresh campaign and represent Garnier Pure Skin because we share the same goals, values and desires with Garnier. The main goal of my concerts and performances is to make the world a little better. It is no secret that many guys and girls are notorious, which is why they cannot achieve their goals. Often the cause of self-doubt is skin problems. And this is not surprising: not in all regions of Russia good water. Garnier is with me trying to help them, and I think we can do it with this great campaign."
The composition of the creative team
Client: Garnier
General Director: Dmitry Barashkov
Group Brand Manager: Eleonora Okumush
Senior Brand Manager: Diana Kurbatova
Agency: PublicisRussia
Creative Director: Ilya Olenev
Senior Art Director: Evgenia Spasskaya
Senior copywriter: Zhanna Makarova
Copywriter: Anastasia Borovik
Account Manager: Natalya Ilyicheva
Producer: Anna Dashkevich
Post-production producer: Egor Koshkin
Agency Hungry Boys
Creative director: Konstantin Kupriyanov
Social media producer: Tara Emelyanova
Grouphead account: Elizaveta Akhmetova
Producer: Ksenia Kireeva
Egor Creed, singer, official face of Garnier Pure Skin
Production: FetishFilm
Executive Producer: Blanche Neumann
Line Producer: Antonina Kopylova
Post-production producer: Ekaterina Blinova
Directed by: Giles Lowell Wilson
Cinematographer: Marat Adelshin
