How to choose the right jewelry and what to consider when buying. Why do people increasingly prefer to buy - not gold jewelry, but silver jewelry? Psychological state at the moment

Preference is given to silver jewelry not because it is customary. Mothers and grandmothers strongly recommend that their daughters and granddaughters, after coming of age, wear gold jewelry. They explain this by the fact that in their youth, only gold was considered a precious metal, helping to stand out from the surrounding crowd and feel like a truly fashionable and stylish person.

Fans of gold who prefer to wear all the available gold jewelry at once can make a big impression on the people around them. However, this is not the correct position of a person. Today it is better to pay attention - to your own taste, and not to the quality of the material. It is this position in life that is correct - according to leading stylists. Therefore, when choosing jewelry, you need to be guided by your own preferences, and not by fashion trends. The best option in this regard is silver jewelry. Today, the modern market offers a wide selection of different silver jewelry.

Silver jewelry has been popular for thousands of years. Silver is not only a beautiful noble metal, it is also known for its miraculous properties. Today - silver in comparison with gold, it is undeservedly cheap precious metal. Initially, silver has always been worth more than gold. Often silver in nature occurs in the form of nuggets, devoid of impurities. It is much easier to mine silver today than gold.

In many ancient states, silver was considered a sacred metal. Medieval alchemists used silver in their numerous experiments. Silver - as an inert metal with a weak reactivity, in ancient times was actively used for the manufacture of tableware and laboratory chemical glassware, in the production of silver jewelry and the minting of silver coins.

Why are people today increasingly buying silver jewelry, preferring gold jewelry to them? First of all, silver is a metal that has a rejuvenating effect on the human body. However, the rejuvenating effect of silver is achieved not only by the beneficial effect of this noble metal on the human body, but the very wearing of silver jewelry can make any woman several years younger.

Silver jewelry - compared to gold, they look more airy and light. On the associative-intuitive level, gold jewelry increases not only the status of the owner, but also his age. Therefore, it is better to buy cheap silver jewelry and look younger than to buy gold jewelry and look older than your age.

Silver jewelry looks very attractive, especially if they are adorned with precious stones. Silver jewelry - with embedded gemstones, suitable for wearing by almost all people.

Silver is a jewelry material that has a relatively low cost. This noble metal is very easy to process and easy for jewelers to work with. Master jewelers are very willing to experiment with silver, sometimes creating real works of art. Silver sets, made with extraordinary imagination, can be easily purchased at any jewelry store, which will perfectly complement - in general, any outfit and image, almost every person. Women who wear silver jewelry with precious stones will always have - for men, a seductive look.

The main advantage of the silver set is the price factor, which consists in the fact that instead of one gold or platinum item, you can purchase a whole set of silver jewelry at an affordable price. Nothing will decorate a modern woman today like a set with a variety of silver jewelry, which could not be achieved with the help of gold.

You can buy silver jewelry - in a set, you can in various variations. With incredible grace and elegance, you can purchase a whole set of silver jewelry with pearls. Such a precious stone - like pearls, has always been a truly royal decoration. In China, several thousand years ago, pearls were presented as a gift, only to members of the imperial family, and in ancient Egypt, the law allowed to wear jewelry with pearls, only to the royal person. Today, silver jewelry - with embedded pearls - can be worn by almost everyone. Nowadays, pearl jewelry is very popular.

A silver set consisting of rings, earrings and pendants - together, they can decorate any woman. Incredible charm and brilliance are given by exclusive silver earrings, decorated with inserts of natural zircons, which look very beautiful. Combining the severity of rubber and the radiance of pearls, the included pendant is able to amaze with its elegance. With such a set of silver jewelry, you can perfectly complement a business suit or evening dress.

Silver jewelry looks unusual, which is skillfully executed with gems embedded in them. The unique author's design and the beauty of the stones will please any owner with their variety of styles and elegance.

Bright and large silver jewelry will look great at an evening reception or a friendly party, while elegant and small ones are appropriate for a strict office dress code.

Today, silver jewelry is becoming popular, not only because it is unique, beautiful and affordable, but because this type of jewelry can be worn by any woman or girl of any size or age, and at the same time there will be no doubt that silver the set will perfectly complement her image. When choosing silver jewelry, you should choose stones that match the color of your eyes, only in this case - an abundance of admiring glances will be provided.

Not all girls are aware of the important role jewelry plays for them.
Women's jewelry is not just a "silent" detached decor that lives on its own, its own separate life. Our earrings, rings, brooches are those magical “notes” that sound the music of our soul to others, and also daily show the world beautiful pictures of our inner Universe.

1. Reveal our temperament and character
2. Show the level of protection against energy attacks (talismans, amulets)
3. Symbolize and display our sensuality
4. Demonstrate the level of sexual energy and tone
5. How important is the attention of the opposite sex to us?
6. How accessible and open are we?
7. Shows the presence or absence of taste
8. Reflect success in personal life and career
9. Belonging to a particular subculture
10. Psychological state at the moment

A perceptive person only needs to take a careful look at your visual image in order to "read" the main features of your character. A bright multi-colored tattoo on the leg and huge trendy cuffs on the ears? Before us is the owner of a violent temperament, with whom you always need to "keep your eyes open." Outrageous outfit and accessories? It is obvious that the lady lacks the attention of others. Very expensive jewelry and in great abundance? Before you is a serious and ambitious personality, which "do not put your finger in your mouth."

Your jewelry and accessories can hint to others not only about your social status and temperament, but also about some topics of your thoughts and even about the scope of your professional activity. It is to give a hint - to outline an approximate range of interests, beliefs and principles, to show noticeable features of your sociological portrait.

Jewelry reveals the temperament and character of a woman

Even some 100 years ago, the laws of society fettered women in a rather rigid framework of conventions. It was believed that jewelry can only be made of precious stones, it was considered indecent to wear them during the day, etc. etc. In the arsenal of women there were very few tools for creating images, and the representatives of the poor class even more so! Any little thing evoked a whole storm of emotions among others: envy, condemnation, and aggression. Terrible times, aren't they? Whether business today! A modern woman can afford almost everything! Luxurious diamonds, trendy plastic, a variety of jewelry - thousands of colors, shapes and shades that allow you to make precise accents and strokes in our daily look.

Today, the female character is revealed much deeper and more understandable to others. A woman can send signals and even full-fledged social messages to the outside world: just remember the trend of recent years - a necklace with the inscriptions "Cool", "Happy". Or huge fashionable necklaces with words-cries - "Help", "Hot", "Love", "Peace".

In this sense, the image of European women is especially indicative and perfect - French and Italian women feel much more relaxed compared to representatives of Eastern countries, which means they are happier. Their lives are richer and more fulfilling. To be yourself, to express yourself daily and without hindrance is the psychological need of every person, Carl Jung and other famous psychologists wrote about this in detail.

Shy girls also need to express themselves. They just prefer more hidden, deeper and more emotional symbols in jewelry. As a rule, these are piece author's works, ethnics, hand-made. Modest romantic natures often choose jewelry in oriental style - lace Tibetan beads, Nepalese bracelets, charming Chinese pendants and many other oriental charms that evoke fantasies about distant lands, the noisy sounds of oriental bazaars, the gentle eastern wind from the aromas of jasmine and spices.

Ladies of a dramatic temperament prefer very catchy and eye-catching costume jewelry - large stones, luxurious jewelry design, extravagant combination of accessories. A grandiose brooch in the shape of a lush scarlet rose on her chest, garlands of earrings hanging to her shoulders, imitating peacock feathers - such a woman lives passionately, not sparing her heart, longs for unquestioning adoration and generously endows her admirer with all-consuming beauty. Some men will consider it a great happiness to die in the arms of such a woman! Yes! In nature, there are such men.

Representatives of a moderate and calm disposition prefer to wear jewelry in a classic style - refined, time-tested jewelry. Intelligent prudes are guided by a neat and discreet hand-made, made exclusively from exquisite natural stones - rock crystal, rose quartz, chrysolite, etc.

special offers for you

The solid gold signet ring demonstrates the iron character of its owner. A thin gilded ring with a small pearl testifies to the girl's soft character and refined taste. A ring with a large "cat's eye" stone is worn by deep, creative natures, often fond of art.

Protection against energy attacks (talismans, amulets)

Like our ancestors who lived thousands of years ago, we believe that talisman jewelry protects us from "dark forces", the evil eye of envious people and fatal coincidences.

We wear the image of a scarab for good luck, jewelry with turquoise - to attract love into our lives. Unconsciously, but we ourselves form a protective biofield around our aura - by the power of our thoughts, by the power of our faith.

The power of our talismans lies not only in the magical properties of the natural stones from which they are created, but also in our psychological attitudes. In many ways, symbols and signs acquire their magical power from the great importance that we attach to them.

Very often we dress not for the sake of a social message to others, but for personal comfort. To create the mental space in which we live comfortably. This personal space is our main defense against energy attacks from the outside. It is much more difficult to exert psychological influence on a person with a deep and rich inner world. The more complex and highly organized your inner world is, the more difficult it is for "external forces" to manage or destroy it. That is why it is so important to listen to yourself, to your feelings when choosing certain jewelry, because with their help we form, preserve and protect our inner psychological space, our inner world. For example, we put on some things and jewelry only in order to remember the sensations experienced earlier. Yes Yes! “These amethyst earrings remind me of him, of that wonderful evening…” – such are we, girls, sensitive creatures. We definitely need our fabulous and beautiful world - a world of feelings, experiences and sensations in which we swim like goldfish or flutter like butterflies. Each girl has her own fairy tales, her own personal space, her own Universe, which reliably protects us from the aggressive surrounding world. By the way, this is why the loss of some kind of jewelry is terribly upsetting for absolutely all women. We seem to lose a part of ourselves. After all, during our life together with them, our favorite jewelry becomes receptacles of memory and priceless treasures, regardless of their price. That is why we often feel unprotected, forgetting to put on our favorite pendant or especially memorable ring.

Symbolism of our sensibility

Decoration and practicality are incompatible things! Practical earrings are akin to medical gloves - very practical, but absolutely ugly. The more complex, refined and interesting your jewelry, the more complex and sensitive your soul. It is obvious. It’s hard to imagine how “comfortable” Cinderella was in glass shoes, but can you imagine her in any other shoes? At the same time, it is not at all necessary to strive to create an image that is very far from your nature or does not correspond to it at all. Such a "masquerade" is unlikely to be highly appreciated by others. It is always very important to work with your true essence - to supplement, reveal it, emphasize its advantages. Even a seemingly primitive jewelry design can be done with great taste, and reflect your simple and straightforward approach to things, which, by the way, many men value above intricate and not always understandable sophistication.

If your inner world is like a raging endless ocean, let it sometimes splash out in the form of fantastic lines and exciting shades. Jewelry acquires colossal magical power in the hands of passionate women with a delicate artistic taste.

Attention of the opposite sex

Women's jewelry has a special mission: to create an image, a woman's personal space and, of course, to attract the attention of the opposite sex. Here it can be easily assumed that the more jewelry a woman wears, the stronger her desire to attract male attention.

special offers for you

There is a lot of truth in this. A very ancient and primitive feature of human perception is the ability to be instantly fascinated by everything brilliant and filigree. And this property is equally inherent in both men and women. It is enough to add a couple of exquisite shiny accessories to the most ordinary dress, and it will turn into a fabulous outfit in the eyes of others, and its mistress will appear as a fairy princess in their imagination! It's amazing, but such an ingenuous technique both worked and still works, bringing a new palette of feelings and sensations to our world.

For many of us, being in public without our favorite jewelry is like leaving the house in a dressing gown and slippers. Surrounding, of course, will not notice anything unusual in our appearance, but at the same time our sense of self will be equal to zero. And, consequently, our energy will not be fully realized, we will not reach the pinnacle of self-expression and spiritual harmony. That gloss and chic that so seduces the opposite sex will disappear. Is it so important to look seductive?

A woman who is uninteresting to men is an unhappy woman. Who can argue with this statement? Perhaps no one. Another question is, which men's attention do we need, and from which we do not want to accept signs of attention at all?

Here it is very important to weigh every detail of the wardrobe, to think through every accessory and every stroke. You must look attractive to the "men of your dreams." To do this, it is important to know what "cultural type" they belong to, what kind of women they like. All "cultural codes" must be respected. A successful top manager is unlikely to be fascinated by a too eccentric and outrageous girl, but he may not notice the “gray mouse” either. You have in your hands the finest instruments - signals with the help of which you carry out a "message" to the outside world. Some signs seduce, decorate and attract attention, while others, on the contrary, repel.

Regardless of style, almost all jewelry can be used as a "weapon" of seduction. It is touching to fiddle with a cute pendant on a long chain, unobtrusively twist an elegant ring on your finger, jingle loudly with massive bracelets, passing by, while shaking long iridescent earrings, flooding the entire room with “sunbeams” - all these simple actions attract attention and, undoubtedly, seduce . In fact, this is a signal to the outside world: “Look at me. There is something to see here."

Seductiveness is not always pronounced sexuality. The exclusivity, originality of your image can have an incredibly strong effect on men. A strict, almost ascetic necklace of amazing design, combined with a business suit with a fantastically stylish cut and a fresh, neat haircut, can drive anyone crazy. At the same time, there is no deliberate sexuality in the image.

Do not forget that your appearance is one of the most important markers of intelligence. If you are interested in smart men, beware of looking primitive and frivolous. On the contrary, with the help of masterfully selected jewelry and a “smart” image, you can interest a man who is fascinated by women with a developed intellect. What style of jewelry can convey intellectual ability? Certainly a classic. And very elegant, not flashy classics. There should be no wildness, vulgarity and other stylistic excesses in your image, only civilized restraint, even slightly conservative restraint. An intellectual image does not tolerate hypersexuality, pretentious "prettyness", some very trendy, untested artistic motifs and materials. At the same time, you should look incredibly fresh! This is where the magic of color comes into play. A snow-white, perfectly ironed shirt can amazingly emphasize refined and very neat earrings with noble black agate or elegant labradorite. Since ancient times, classic green (malachite, chrysoprase), dark burgundy (agate), black (onyx, black agate), dark shades of brown (rauchtopaz, fluorite, bull's eye), white (mountain crystal, pearl). When creating an accentuated business style and a “smart look”, it is recommended to stay within the framework of this color palette - give or take a couple of calm pastel colors. In your appearance there will be no hint of passion and desire, but at the same time you will be damn attractive and insanely seductive for a smart and picky man. Intelligence seduces. But seduces very delicately, unobtrusively.

And how seductive do we want to look?

Different levels of access

special offers for you

What jewelry symbolizes that a woman is more or less open and accessible? Perhaps there is no exact answer here - the world of images and symbols is rather arbitrary. Each person can perceive certain strokes and details of the wardrobe differently. But there are quite specific signs hinting to the male half that a woman is waiting for attention to her person. Seductive pendants in a deep and open neckline, incredibly long shoulder-length earrings, chains and necklaces on an open back, very large hoop earrings, a huge peacock feather in a non-standard hairstyle - almost all signals of openness have stylistic and aesthetic excesses. These are almost always outrageous accents, one hundred percent striking. As a rule, a high level of accessibility is emphasized by the large openness of erogenous zones, richly decorated with truly luxurious and often exotic jewelry. For example, a stunning cocktail ring on a long chain in the area of ​​​​a very deep neckline is a rather significant and promising signal to the opposite sex. Jewelry and accessories help visually “regulate” access levels: an ascetic and restrained image demonstrates our closeness and unwillingness to receive increased signs of attention at the moment. A flirtatious and intriguing appearance, on the contrary, hints at a playful mood and a desire to communicate. One way or another, it is always worth thinking about what and when we put on, how we decorate ourselves and what kind of reaction of others we need at the moment.

Sexual energy level and tone

Jewelry that evokes certain associations will help you express the depth of your passionate nature. Simply put, jewelry hints, the task of which is to demonstrate your activity.

A tireless warrior woman can wear a huge Indian ivory bracelet. A passionate beauty who longs for immediate attention "here and now" can decorate her image with an African cowrie shell necklace.

Bracelets on the legs always look sexy. The male population, it must be said, traditionally goes into a “tailspin” from thin shiny bracelets on elegant tanned female ankles. Putting such an accessory on your leg, do not even expect to look innocent - this is the strongest sign of sexual activity that will press a very specific pedal.

But let's not forget about the seductiveness of the female intellect. This delicate presentation of sexuality is expressed not in obvious signals that evoke instant instinct, but through a sophisticated and perfect image. This is the aesthetics of a special, sublime sexuality, when a woman is perceived not as an attracting object of the opposite sex, but almost as an unearthly deity, causing awe and delight. To create such light images, light and transparent stones of crystal clearness and rounded shape help. Amethyst vintage earrings, for example, demonstrate a difficult temperament and pretensions to the depth of relationships. After all, amethyst is a “stone of a pure heart”, a mineral of deep worldview and subtle perception. A girl who prefers amethyst is extremely demanding of her chosen one, while being quite open and sociable. Always stunningly pure, angelically seductive look allows you to create jewelry with rock crystals.

Presence or absence of taste

With jewelry, we express our own style! At the same time, others can appreciate our taste, our sense of style and beauty. An experienced and discerning eye will instantly appreciate how well your jewelry fits in with your wardrobe, whether their shape is in harmony with the shape of your face and skin tone. The divine geometry of the Universe is the perfect combination of all elements of the image, the accuracy of all proportions, the perfection of lines, the competent use of the color palette.

The complete absence of any signs (decorations) can be regarded as the scarcity of the inner world - such women are certainly less noticeable and less interesting to the male half. Men prefer women who are bright, even if they are too romantic, but always emotionally rich, with their own individual and unique look. It is always more interesting to meet such women, flirt, communicate and go through life. Coquettes and stylish ladies, as a rule, have wit and charm, so men fly to such girls “on the wings of love”, overcoming all obstacles. A stylish woman is always an object of male attention and adoration. In some unknown way, by their appearance, men can determine the psychological mood of girls. And it is necessary to give them this chance again and again - to “read” our mood with the help of symbols and signs, otherwise there is no way!

Success in personal life and career

A successful woman in every sense can afford a lot. And the question is not even the cost of jewelry. Modern technologies make it possible to produce imitations of natural stones and metals, sometimes even surpassing their counterparts in beauty. You don't have to look far for an example. Swarovski crystals are worn by stars of the first magnitude, vying with each other admitting that the radiance of these jewelry fascinates them no less than the sparkle of natural diamonds.

special offers for you

In this sense, the success of a woman is expressed not in the high cost of jewelry, but in their quality and quantity. Yes Yes! The richest arsenal of accessories and jewelry, courage in creating an image, obvious self-confidence, frequent change of style - these are the main markers of a successful career and a successful personal life of a woman. But external stiffness, monotony or lack of decorations, an unexpressed style can only tell about the presence of problems and fatigue from life.

Your appearance can tell about your hobbies and belonging to a certain type of culture. Earrings, bracelets, pendants are some of the most eloquent storytellers about the content of your spiritual world. Representatives of Bohemia always wear only emphatically luxurious jewelry - they literally “breathe” with luxury! Bohemian ladies have a bright eccentric character, most often they are directly related to the world of art, artistic professions, so they approach the creation of their appearance with increased attention. In their appearance there is always some theatricality and sublimity. Sparkling brooches on a light cashmere coat, thin exquisite bracelets over high satin gloves, a reticule skillfully embroidered with pebbles - sheer charm! Bohemian ladies are always in the spotlight - men do not miss such women! Bohemian ladies love to wear evening jewelry during the day - shining rhinestones, huge chandelier earrings, chic rings with large stones. Artists, fashion designers, designers - all these are “free birds”, who are allowed more in terms of image than everyone else. Well-groomed fingers strewn with rings, non-standard cut of clothes, many accessories, including outrageous style.

Super-business "yuppies" wear exceptionally expensive and incredibly stylish "classics". Golden major youth likes to look emphatically glamorous and always "festival" - a holiday every day!

A rather large layer of modern jewelry can be attributed to the teenage subculture - a studded bracelet on a teenager symbolizes the “pricklyness” of character, a bright controversial personality leading a rather active party life.
Here, jewelry reflects belonging to a particular community or, as they say, "community" - belonging to one's social group, which is very important for a transitional age. All teenage subcultures are characterized by excessive symbolic signals that help young and psychologically defenseless creatures to distinguish "us" from "them". The abundance of black in the image, the presence of metal chains, rings and prints with skulls, bracelets and collars with spikes - such an artistic ensemble distinguishes "ready", for example, from "emo" with their pink hearts and an abundance of plastic in jewelry. These subcultures have completely different jewelry designs, bringing opposing symbols to the world. If the "goths" position themselves as representatives of the "dark force", carrying dark, aggressive energy into our world, then the "emo" are defenseless, hypersensitive depressive creatures who often turn out to be victims of aggression. By choosing one or another subculture, you send certain signals to society, which will certainly return to the addressee in the form of new acquaintances and the corresponding attitude of others.

Perunitsa, amulets, as well as all kinds of bracelets and pendants with Slavic signs will certainly tell others about your faith and worldview.

Psychological state at the moment

Your relatives and friends imperceptibly for you and themselves daily “read” various codes and signs from your appearance that reflect your mood and psychological state at the moment. For example, if today you are wearing carnations familiar to everyone and your favorite everyday ring, this means that life goes on as usual and nothing significant has happened in your life since yesterday. But as soon as you appear in new bright jewelry, and increased attention to your person will be provided. Compliments and questions will certainly pour in from all sides: “In honor of what is she so beautiful? Is it your birthday today?" Etc.

So, if you miss compliments and enthusiastic looks addressed to you or want to attract the attention of a specific person, do it with the help of new jewelry. This is a true and proven way.

In personal relationships, your jewelry can also play the role of symbols and signs that will help you communicate with your other half in a more sublime - metaphysical language. The art of love is the ability to convey feelings without words. The subtlest semantic accents, transparent hints, "screaming" symbols - all this is an arsenal of wordless language, the language of feelings and emotions. The sphere of feelings is the most fragile sphere in human life. A simple word spoken too sharply can hurt a person, kill a feeling and destroy a relationship. And jewelry can quite accurately demonstrate your mood. At the same time, you will not cross some important milestone or limit. If the cup of your patience is overflowing, you can express whatever you want in the language of images and symbols. It is enough to cross the line in visual terms - to put on a flashy outfit, deliberately aggressive jewelry, while maintaining room for maneuver and hope for a successful outcome in solving all problems and misunderstandings.
In a prosperous and serene family life, the role of jewelry is no less important - men always expect from us ... What do men expect from us?

Probably not just beauty, freshness and charm. Men are always waiting for new emotions and impressions. They always want to be surprised, to comprehend the incomprehensible, to tame the recalcitrant, to seduce the impregnable. Your daily "insipid" and monotonous look is able to lull the most violent romantic! The sacred duty of a woman is to maintain a high degree of relations, to work on the quality of communication, to intrigue!

How to induce surprise? Astonishment? Your new image, unusual, unexpected and intriguing, can cause a new surge of emotions in a man, genuine interest and many questions that he will certainly look for answers to. Like the first time!

Buying jewelry is always a small celebration. Someone prepares for it for a long time, gradually forming the image of “their” jewelry and carefully choosing the manufacturer and seller. Well, someone just in the mood goes to a jewelry store and indulges himself (or another person) with unexpected joy. In both cases, it is important to be satisfied and not be disappointed with the purchase. To do this, we have prepared several recommendations on how to buy jewelry correctly.

And now I want to give you the main advice. If you like the jewelry, if you feel that it is "yours" - be sure to buy it. Just think a little before doing that. And what to think about - read our article.

What to think about before buying jewelry

About jewelry "investments"

The cost of a piece of jewelry in general terms consists of the cost of:

• precious metal plus stone-insert
• manufacturing work and
• brand markups if you are buying a branded item

In expensive, complex and exclusive jewelry, it is the work and the brand that can make up the bulk of the price. What is the conclusion from this? You are buying jewelry, not investing in precious metals and stones. Unfortunately, you can quickly sell a piece of jewelry only at the price of scrap precious metals (the experience of a journalist from The Village in selling a ring). Stones without certificates are likely to be very cheap - unless, of course, these are unique natural gems or large diamonds of the highest quality. A more adequate price can only be obtained in a thrift store (in the hope that there will be an amateur) and in pawnshops where there are qualified appraisers. Therefore, when buying jewelry, one should proceed more from aesthetic appeal than from investment considerations.

You can't "change your mind"

According to Consumer Protection Law, jewelry of proper quality cannot be returned (for more details, see ours). If the jewelry does not fit you or just “doesn't like it”, then you can legally refuse to return it. True, there are two exceptions:

2) some jewelry chains and stores voluntarily set a deadline for returning jewelry. When buying, you should ask the seller about it.

Myths about natural stones

Many buyers are specifically looking for jewelry with a particular gem. Someone believes in the magical or healing properties of this stone, others select the insert “according to the horoscope”. Yes, and all of us, at the sight of the word “garnet” or “turquoise” on the product tag, immediately imagine a mineral mined in the bowels of the earth, which was processed, cut and inserted into the ring, which we are just now trying on. However, in practice, most stones go through additional processing steps, which are called "ennoblement". Most often, this is heating or irradiation, as a result of which the color of the stone can change dramatically or intensify (more on). For example, experts estimate the volume of turquoise imitations on the market from 80 to 95% (for more details, see the article about).

A lot of stones sold at retail are not natural and are “synthesized” (grown while maintaining the structure of a natural stone) in production (more on). A clear advantage of all these manipulations is a more attractive appearance of products, and an acceptable price. The downside is the fact that manufacturers and retail chains do not inform us about how the insert was obtained. There is no information on the tag about how the stone was "enhanced". At best, it can be indicated that it is synthetic (by the way, the non-natural origin of the stone will soon be indicated on the tags).

The way out in this situation we see the following. If the natural origin of the stone in the jewelry is extremely important to you, then it is better to buy it separately and order the production of the jewelry in the workshop. You can also buy a finished product directly from the master who made it (for example, at a jewelry exhibition). We would advise the rest of the buyers to pay attention to the aesthetic properties of the entire product, including the insert - and buy if you like.

Not all "product characteristics" will be explained to you

Unfortunately, the level of knowledge of jewelry store sellers about metals, stones and jewelry technologies is often at a low level. Blame and staff turnover, and the fact that management does not always attach importance to the importance of consultation and full disclosure of information about the product. If the seller was friendly and helped to consider everything that interested you, this is not bad. For the rest, you better rely on yourself, trying to understand jewelry terms at least at a basic level and carefully study the product tag. And you can learn more about all the jewelry secrets from professional craftsmen (for example, by visiting), or on our portal in the sections, and.

The purchase decision has been made. How to save?

Before buying, be sure to ask sellers about discounts. An active marketing policy is an integral part of the jewelry business, so there are almost always some promotions held in stores. Usually, sellers themselves inform buyers about this without being reminded, but if they didn’t say anything, ask.

If you know exactly which jewelry store you are going to, check their website and social media pages in advance. Often special discounts are offered for subscribers.

Almost all jewelry networks after the first purchase provide the client with bonus accumulative or discount cards. For some, the discount is provided on the first purchase, for others starting from the second or from the purchase of a certain amount. Check the conditions with consultants (especially if you are going to purchase several jewelry) - it may be more profitable to first buy an inexpensive item, get a card, and only then buy a second one.

What to look for when buying jewelry?

Hallmarks on jewelry

On all jewelry Russian production must be present:

• imprint of the state hallmark Russian Federation (“sample”), which indicates the content of the precious metal in the alloy and confirms that the product meets the declared parameters. The stamping imprint must have a clear image of all the elements of the brand and the contour of the frame
• impression "name" manufacturer or individual entrepreneur. The name is applied when checking the product by the State Assay Inspectorate of the Russian Federation. It contains the code of the state inspection, the year of issue of the jewelry, and the manufacturer's code.

In the photo - the name is on the left, the test is on the right:

It is also allowed to apply an additional brand of the manufacturer to the product, containing no more than 4 characters.

If the jewelry was imported ( imported from abroad), then it must still be tested according to Russian standards before it goes on sale. That is, the product must be tested.

Jewelery inset stones

Carefully read the name of the stone on the tag, and ask the seller what he knows about the origin and nature of the stone. From this information, draw conclusions about the properties of the insert, and how they suit you. For example, a synthetic stone (100% copying the structure of a natural crystal) will look completely like a natural one, but there will be no foreign inclusions and other imperfections in it. Beautiful? - Yes. Are you one of those who love imperfect stones? – Look for natural inserts at exhibitions.

Particular attention should be drawn to cases where a valuable stone is suspiciously cheap. For example, next to the name of the stone there may be a postscript "cz" (garnet cz and the like). Such an addition means that this insert has only a shade in common with the garnet. Otherwise, this is an ordinary dyed cubic zirconia ( cz stands for zirconium cube) - more details in). You should also be alerted by any other postscripts next to the name of the stone.

A few words about small diamonds

There are no diamonds smaller than 0.01 carats. To be precise, it happens, but these stones already belong to the category jewelry chips and are of no value. Such "diamonds" usually have a simplified cut of 17 facets, since it is not profitable to make a more complex one. It does not matter the purity and color of this "diamond" - the famous does not work here. And since it does not work, then such a stone is extremely cheap.

For example, often in stores we can see shiny jewelry with stones, on the tag of which the inserts will be indicated something like this:

20 br. Cr.17 0.11 ct. 2/3

where 20 br. - the number of diamonds in the product, Cr. 17 - round cut with 17 facets, 0.11 ct. - total weight of diamonds, 2/3 - color/clarity characteristics.

If we divide the total weight of diamonds by their number (0.11 divided by 20), we get the weight of each diamond rounded to 0.005 carats. This means that the smallest faceted diamonds are inserted into the product, which cost no more than $ 2-4 per piece.

Coatings on precious metal

On sale, metals are very often found (especially silver alloys due to their natural tendency to interact with the external environment) coated with other, more stable metals. Coatings are also made to give the desired properties and shades to the product. Examples of such coatings are gilding, silvering, rhodium plating or oxidation (in the latter case, instead of metal, there is an oxide film that darkens the product).

The first thing you need to find out about such a product is coating thickness. It can vary from 2 to 15 microns depending on the applied metal. For example, for silver plating, on average, 7-8 microns are more often used. Naturally, the thicker the coating, the better - otherwise this layer can come off pretty quickly. For example, a rhodium-plated white gold engagement ring will turn yellowish instead of white in a year. It is also necessary to take care of such products without the use of aggressive care products so as not to erase the coating layer. The coating can be restored in a jewelry workshop, but this is a new waste. It is also necessary to take into account how exactly the coating layer depends on the “covering” metal. The most expensive metals (for example, gilding) have a thinner layer, otherwise this will affect the price of the product too much. Example: Spanish fashion jewelry brand, according to representatives, when silvering products use a layer thickness of 15 microns, and when gilding - 3 microns.

The second thing you should pay attention to is whether the coating is "issued" for a more expensive decorative technique, for example, oxidation - for "blackening".

Jewelry quality

All jewelry made in Russia must meet industry standard requirements OST 117-3-002-95. The standard is quite voluminous, but if you briefly state its essence, then all products must be made neatly, without visible defects (cracks, scratches, chips, seams on external surfaces) and sharp edges. Inserts must be securely fastened. For example, we quote requirements for enamel products:

“Enamel coatings of products must be smooth, shiny, without chips, cracks, gaps, gaps, spots and metal defects visible under transparent enamel. In addition, there should be no scratches, bubbles (inclusions), pores, sags on edges and partitions on enamel coatings. At the same time, no more than one bubble (inclusion) in the form of a dot and two minor scratches on the enamel coatings of products, slight undulation of the enamel, as well as the presence of a hair-like feature of the enamel joints with partitions and edges are allowed.

We advise you to find this document once on the Internet and at least skim through it. And before buying jewelry, carefully examine it, and if something confuses you regarding the quality of workmanship, contact the seller.

Jewelry techniques and products "in style"

Manufacturer and place of manufacture

There are many brands on the market that sell jewelry under well-known Soviet or beautiful Russian names. It seems that the products continue to be produced at the same domestic enterprises as before, but this is not always the case. If you prefer the jewelry to be made in Russia, carefully read the information about the manufacturer on the product tag. Often in Russian-sounding manufacturers order the manufacture of jewelry in China, Taiwan, Hong Kong and other countries.

Authenticity of products

Jewelry manufacturers supply their products to various salons and retail chains for sale. On the websites of some jewelry factories implemented barcode verification. It is enough to drive in the numbers from the barcode on the jewelry tag, and you will be provided with complete information about the parameters of the jewelry.

Documents when buying jewelry

When buying jewelry in regular salons or online stores, you must provide the following documents:

• cash receipt
• a sales receipt, which should contain: the name of the product and the details of the seller, the sample, type and characteristics of the precious stone, the article, the date of sale and the price of the product and the signature of the person who directly sold the product
• the piece of jewelry itself with a tag (label) attached to it. The tag is a kind of product passport, and its filling is regulated by the regulations. The tag must be attached to the product with a thread and a seal

Will they give a certificate for the insert stone?

Sale loose(i.e. not as part of a piece of jewelry) of cut diamonds made from natural diamonds and cut emeralds is carried out only if there is a certificate for each stone or set (batch) of stones sold.

For any stones in jewelry a certificate is not required, a tag replaces it. Jewelry enterprises themselves can order certificates from gemologists if they wish, but this procedure is not cheap, and this is done infrequently.

A little about your rights

You have the right to weigh a piece of jewelry without a tag to verify that the information on the tag matches. It is unlikely that you will often use this right, but anything happens - suddenly you have reason to doubt the correctness of the information provided. Accurate scales must be provided by the jewelry store employees.